In the heart of Norrmalmstorg, Stockholm, we built a cinematic driving experience around the all-electric Cadillac LYRIQ. Inside a monumental LED-wrapped structure, 180 square meters of screens transformed a city square into a movie set, with the car as the hero.

Inspired by Cadillac's legacy in film, the experience merged two worlds: a real, physical test drive and a fully immersive narrative designed for shareability. Each visitor stepped into a scripted mission, escaping an evil corporation, racing through the city, and delivering stolen information to a digital safe house.

Every drive triggered a synchronized ecosystem of technology: 360° visuals, 4D effects, vibrating seats, dynamic lighting, helicopter searchlights, sensors, and cameras. All powered by custom-built software and local processing to ensure seamless performance and personalization.

The result was an experience that felt less like a demo and more like starring in your own action movie.

Beyond awareness, the activation delivered measurable impact. Opt-ins were seamlessly built into the journey through personalized content delivery, turning emotional engagement into high-quality first-party data. The physical drive itself became a natural gateway to real-world test drives, generating strong intent without traditional sales pressure.

The LYRIQ wasn't just introduced. It was experienced, shared, and driven.

After 40 years of silence, ABBA were finally releasing new music. Not a comeback, but a global cultural moment.

The challenge wasn't awareness. The world was already listening. The challenge was relevance: how do you make a historic release feel alive, present, and shared everywhere, at the same time?

Together with Universal Music Group, we designed a global release strategy built on simultaneity and anticipation. The idea: turn the announcement into a collective countdown.

Twelve key markets activated in parallel. One shared moment. Broadcast live on YouTube.

Each market hosted its own localized activation, all synchronized into a single global narrative. At the center sat Stockholm, the birthplace of ABBA, where we produced the main live event, anchoring the experience both culturally and emotionally.

The entire rollout culminated in a live-streamed reveal, connecting fans across continents in real time and transforming a music release into a shared global experience.

The impact was immediate and massive: Worldwide, simultaneous attention. Cultural relevance across generations and geographies. A unified global moment with local resonance. One of the most anticipated music releases of the decade, launched as an event, not just an album.

ABBA didn't just return. They reunited the world, live.

Red Bull's global Red Monday concept exists for one reason: to celebrate the service and hospitality industry. The people who keep the city alive while everyone else is off partying.

Our challenge was not just to throw a party, but to keep it dynamic, immersive, and unforgettable from start to finish. Our solution: design the night as a journey.

Guests moved through three distinct rooms, spending 90 minutes in each. A large countdown timer above every entrance controlled the rhythm of the night, building anticipation and making movement part of the experience.

This year's theme: Airport → Flight → Destination.

The journey began in a terminal hall, where the DJ booth doubled as a check-in desk. The atmosphere was set with meticulous details: boarding calls over the speakers, customs dogs patrolling the floor, and live performances by a full flight crew.

From there, guests boarded the "plane": a fully transformed second room designed to feel mid-flight, heightening the sense of transition and collective movement.

The final stop was the destination: Tulum. Warm, euphoric, and fully released. The night peaked with a live performance by Teddy Bears Stockholm, delivering an explosive finale for a crowd already at full altitude.

By turning time, space, and storytelling into active ingredients, Red Bull Red Monday became more than a party. It became a destination.

At the Swedish ELLE Awards, H&M wanted more than visibility. They wanted presence: something guests would actively engage with, remember, and take with them.

We created an interactive photo booth that captured guests in motion, transforming short recordings into stylized motion videos designed exclusively for the event. Not generic content, but a bespoke visual expression aligned with H&M's aesthetic and the energy of the night.

The experience was intentionally simple and playful. Step in, perform, move, and become part of the moment.

Once captured, each guest received a printed QR code on custom H&M receipt paper. A familiar, everyday format reimagined as a premium takeaway. By scanning the code, guests could instantly download and share their personalized motion video.

The activation quickly became one of the most popular touchpoints of the evening: High guest participation driven by curiosity and fun. Seamless digital distribution through a physical object. Strong social sharing as guests posted their videos in real time. A clear brand moment that lived far beyond the event itself.

By turning content creation into an experience, and distribution into a design detail, H&M didn't just show up at the ELLE Awards. They became part of how the night was remembered, shared, and replayed.

For Cadillac, the ambition was clear: turn brand interaction into brand ownership, and let every guest step into the campaign itself.

We developed a proprietary AI-powered photo booth that transformed visitors into Cadillac campaign visuals in real time. Unlike generic AI filters, the system was trained and adapted specifically to Cadillac's global campaign imagery, ensuring every output matched the brand's visual language, tone, and premium feel.

Guests could choose between multiple expressions, from cinematic campaign portraits to high-energy racing-inspired visuals, all generated instantly and tailored to the individual.

The result: personalized content that looked indistinguishable from official campaign assets.

The experience toured across Europe, activating Cadillac's presence at major fairs and car shows. Wherever the booth appeared, it delivered the same high-end brand expression: scalable, consistent, and instantly shareable.

The impact: Custom AI technology aligned with global campaign aesthetics. Personalized brand content created at scale. Strong opt-ins driven by high-value content exchange. Extended campaign lifespan through user-generated visuals. A touring activation built for reach, consistency, and impact.

By merging AI, design, and brand strategy, Cadillac didn't just showcase innovation. They let people become part of it.